When I Found the Salesperson’s Script

Today’s post is available at INSEAD Knowledge.


Assume agreement

(This is a repost from Filip’s original blog)

“What? Alright Filip… I buy the other stuff you posted here, but assume agreement…? Isn’t that dangerous? What if we at the end of the negotiation believe we have agreement and the other party believes they agreed to something completely different? Couldn’t that spell disaster?”

Yes. Your concerns are legitimate. I agree. (And in a future blog I’ll explain why negotiators frame their questions differently. Another time!) 

At the end of the negotiation we certainly wish to ensure that all parties involved leave with the same understanding of what we have agreed to.

But until we reach this point in the negotiation we are dramatically more likely to make the opposite mistake; to assume disagreement when there is none. This assumption has the unfortunate property of triggering a destructive negotiation pattern that we are all guilty of.

Once we assume that our opinions are incompatible we become preoccupied with supporting our position in order to win. Insights from psychology explain that we lose objectivity at this point, and effectively try to manufacture or manipulate available evidence to support the view we already have. In the process we pollute the interaction with assumptions, accusations, judgements and anything else that we can find to make us feel like winners and make the other side look like losers.

So what can we do instead? Well, instead if assuming disagreement, negotiators assume misunderstanding. Rather than assuming that our opinions are incompatible, we assume that we simply haven’t yet understood out how they are compatible. Additionally, we fight the (delicious) temptation to blame the other party for not understanding us. Rather we assume that we don’t understand each other. The process we chose to follow is one of letting all parties clarify their opinion, and confirm that they understand the opinion of others.

It helps create a healthy mindset for negotiation to assume… no…. to believe that this process can always lead to agreement.