A Jedi mind trick for creating more value

The participants in the executive program returned to the seminar room after having carried out a negotiation simulation with each other. The key focus of the negotiation had been to maximise value and the group of international senior managers and executives had performed quite well.

In the following debrief we discussed how we could have created even more value, and the group collectively identified quite a few additional options. Well done!

But then I put a very simple question to the group: “We’ve now pushed the limit of what we can achieve in the negotiation, so let us try something else. What if I now asked you to forget about the negotiation altogether, and instead simply treat the case you were given as an exercise in how to maximise value for the two parties involved?”

I was temporarily blinded by all the metaphorical light bulbs that simultaneously switched on in the room 🙂 . Creating dramatically more value suddenly became very easy – even trivial.

So what changed? The task was still the same, but the participants’ frame of mind had changed. When asked to merely solve a well-defined problem (i.e. “What would it take to maximise value for both parties”) we do precisely that – solve the problem. We know how to solve problems and we do it well!

In contrast, when we believe our task is to negotiate, chances are – ironically – that our brains start to run destructive processes that severely limit our ability to influence others or create value. The vast majority of us have flawed beliefs of how influence works, so when we attempt to influence we actually – unintentionally but effectively – sabotage the process instead.

So what is the Jedi mind trick I’m referring to in the title? “We are presently not in a negotiation… We are presently not in a negotiation… It is just a problem to be solved… We are presently not in a neg…” In other words, with most people we want to avoid associating the word “negotiation” with our current interaction.

Interestingly, when we cross paths with the minority of people who subscribe to value creation, win/win and systems maximisation, we actually want to do the opposite and encourage them to make the most of using their skills for everyone’s benefit. So here the mind trick then changes to:We are presently in a negotiation… Every interaction is a negotiation… We are presently in a neg…”


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